Wednesday, February 06, 2008

Wusses

I happen to work at an agency that's so dedicated to serving their clients that they are willing to fold like the French in any major conflict.

Case in point:

The client is worried that the creative isn't targeting C++ users specifically enough. The project is to create an interactive campaign that targets coders (C++, FORTRAN, JAVA, Linux...basically all of them) in general, and pique their interest to learn more about a whole litany of software products that the client produces.

The reason the creative isn't tied specifically to the audience is because that wasn't what was originally requested; if we need to target C++ coders, there's a new solution that needs to happen that will resonate better among that audience. Sure, a simple copy edit can "target" that audience a bit more specifically, but it's not the right solution. It's a band-aid over a severed artery. There's a bigger issue here. If the creative isn't speaking to the audience you had in mind (yet didn't tell us to focus on them in the first place), simply shoe-horning a "label" on the creative isn't the solution. It won't resonate. It will most likely feel forced and (very savvy) site visitors will call bullshit on it.

To wit:

Find more videos like this on AdGabber


So what do we say when we present this rationale?

"No problem. We'll get right on it."

I know clients are illogical and at times unreasonable. But shouldn't we, as an agency, at least try to help them before they hurt themselves?

1 Comments:

Blogger Movies Reviews said...

The Originals plays like a supernatural Dallas set in New Orleans. It's about shifting alliances and power struggles, with frequent but doomed romances thrown into the mix. There be vampires and witches and werewolves duking it out to gain the upper hand. watch happy death day online free

The series starts off with a tension challenge because the three leads, two brothers and their sister, are all Original Vampires – the first ones – and are therefore seriously hard to kill. watch rampage But the writers are creative enough to find multiple ways of making them suffer. And there are always some recurring characters in the cast who are more vulnerable and at risk of getting offed.

The one most at risk is a werewolf who will be giving birth to a miracle-baby, who will be half werewolf and half vampire. A considerable amount of people want her dead. watch the devils candy online

The main three characters will be familiar to a lot of viewers, The Originals being a spin-off. The dysfunctional family already spent a few seasons causing trouble on parent show The Vampire diaries. Now striking out on their own, the dynamic between the siblings doesn't take long to grow a bit stale. watch Avengers: Infinity War free online

There is brother Klaus, who keeps manipulating people and then complains that people don't trust him and betray him. There is his sister Rebekah, who has a hard time forgiving Klaus for all the Evil things he has done – and is still doing – to her and to others. And there is the relatively noble Elijah who wants to do the Right Thing and thinks Klaus is not yet beyond redemption.
happy death day nude
The three seem to have trouble breaking out of their holding patterns, but thankfully the series shakes things up about two-thirds into the season in a way I will not spoil. To think that their petty infighting has been going on for centuries boggles the brain. It doesn't make immortality seem all that appealing.

2:34 AM  

Post a Comment

Links to this post:

Create a Link

<< Home